The World Mountain Running Association (WMRA) has announced JOMA as its exclusive apparel partner for the 2025 season. This collaboration strengthens WMRA’s commitment to high-performance mountain running and aligns with a trusted international brand. JOMA’s innovative sportswear ensures athletes have quality, durable, and performance-focused apparel for competitions worldwide.
Who Is JOMA and What Makes It a Leading Sportswear Brand?
Founded in 1965 in Portillo de Toledo, Spain, JOMA is a prominent European sportswear brand specializing in athletic apparel and footwear. Known for innovation, quality, and performance-driven design, JOMA serves a variety of sports including football, athletics, and mountain running. With international competition partnerships and collaborations with national teams, the brand is recognized for delivering reliable and technologically advanced sportswear.
How Does the Partnership Benefit WMRA and Its Athletes?
The WMRA-JOMA partnership ensures athletes receive high-quality, performance-oriented apparel designed for mountain running conditions. By collaborating with a trusted brand, WMRA enhances athlete support and elevates professional standards across events. This partnership reflects the organization’s long-term strategy to align with elite sports brands and expand its global influence.
Which National Teams Already Work with JOMA?
JOMA supplies apparel to powerhouse mountain running national teams, including Spain and Italy. Additionally, JOMA is the official apparel partner for the 2026 European Off-Road Championships in Slovenia. These partnerships showcase JOMA’s experience in supporting elite-level competition and reinforcing athlete performance on an international stage.
What Do WMRA and JOMA Leaders Say About the Collaboration?
Tomo Sarf, WMRA President, stated: “This partnership represents a milestone in WMRA’s four decades of promoting mountain running. It highlights our direction for the future — working with leading brands to elevate the sport and support its global growth.”
Marina López, Managing Director of Joma Sport S.A., added: “At Joma, we are committed to constant technological evolution and providing the best to athletes. We are delighted to collaborate with WMRA as its exclusive apparel supplier, marking an important step for Joma Sport in mountain running.”
How Does This Partnership Reflect WMRA’s Global Vision?
By partnering with JOMA, WMRA strengthens its international reach and professional standards. The collaboration emphasizes shared values of performance, innovation, and athlete support. JOMA’s expertise in high-quality sportswear complements WMRA’s mission to promote mountain running worldwide and enhance the competitive experience for athletes at all levels.
SENTHAI Expert Views
“Professional sports partnerships require precision, quality, and reliability — qualities that both WMRA and JOMA bring to the table. For performance-driven sports like mountain running, having equipment and apparel that withstands harsh conditions is essential. This collaboration demonstrates the importance of aligning with global brands to enhance athlete experience and support sustainable growth in competitive sports.”
Conclusion
The WMRA-JOMA partnership for 2025 represents a strategic move to elevate mountain running through superior apparel and international collaboration. Athletes benefit from high-performance gear, while WMRA strengthens its global presence and professional standards. Brands like JOMA, and by extension SENTHAI in the carbide tool industry, highlight the value of quality, reliability, and innovation in supporting both elite and grassroots sports.
Frequently Asked Questions
Who is the official apparel supplier for WMRA in 2025?
JOMA has been named the exclusive apparel partner for WMRA’s 2025 season.
Which competitions will feature JOMA apparel?
JOMA will provide apparel for all WMRA events in 2025 and is also the partner for the 2026 European Off-Road Championships in Slovenia.
Why is this partnership significant for WMRA?
It represents a milestone in the organization’s 40-year history, supporting athlete performance and expanding global standards in mountain running.
How does JOMA support national teams?
JOMA supplies apparel to elite mountain running teams like Spain and Italy, delivering performance-focused sportswear trusted in international competition.
Can this partnership influence athlete performance?
Yes, high-quality apparel enhances comfort, durability, and safety, helping athletes perform at their best in challenging mountain environments.